BLIF Marketing: Small Business Marketing Strategy

BLIF Marketing is a simple system for small business to capitalize on social media marketing. BLIF is an acronym for Blog, LinkedIn and Facebook marketing. These are the three most important area of social media that small businesses should be using to market themselves on Social Media.

BLIF marketing is not a company, it is a marketing strategy. Small businesses should combine a traditional website with social media marketing. By combining traditional and social marketing methods you will increase return visitors, help SEO efforts, strengthen branding and lower your marketing costs.

Businesses today have both a blog and a website as part of their Internet marketing strategy. The blog and the website have very different purposes. The website is meant to promote and advertise products and services. The blog is meant to connect and build relationships.

BLIF marketing

1. Blog Marketing: Use blogging to reach new customers, promote products, for branding, improve search rankings and be recognized as an expert. Blogs have become the new source for up to date information.
2. LinkedIn: LinkedIn is known for providing networking opportunities with executives and professionals from all industries.
3. Facebook: Facebook is one of the most powerful social networking services available and is very popular with small business owners. Facebook adds conversational marketing to the toolbox of marketing strategies for small business.

It is now possible to market your business without spending any money. A blogger.com blog can be created for free. Marketing using social media such as LinkedIn, and Facebook allows entrepreneurs to spread the word about what they do and reach new customers. This is the new marketing frontier that businesses are tapping into.