Marketing Your Small Business with BLIF Marketing

BLIF marketing stands for Blogging, LinkedIn, and Facebook marketing. It uses three pillars of social media marketing that allows small businesses to market themselves for literally zero dollars per day, taking only your time. BLIF marketing uses these three powerful social media tools that when used together, produce powerful results.

Blogs are for Branding
Businesses are taking on Blog marketing as a mainstream marketing strategy and are reaping the rewards in terms of new inquiries, customers and business. Blog marketing can increase exposure, generate buzz, and create a global message to which individual customers can respond.

Blogs define you as the authoritative expert in your marketing niche. For blog marketing to be effective, the content must be fresh and interesting enough to attract readers and be good enough to get other bloggers to link to the postings.

Combining business blog marketing and traditional website marketing is especially effective when you start up a new business. Blogging is one of the fastest ways of announcing your business and spreading the word quickly about what you do.

The blog should provide interesting reading and resource materials to your targeted customers. The blog will much more quickly gain a readership following if the content plan is good and your blog should allow interested readers to find navigation links to your website.

LinkedIn is for Professional Networking
LinkedIn dominates business networking and professionals are joining the social networking site to keep in touch with colleagues and business contacts. LinkedIn allows users to create and maintain a list of their professional contacts to be able to network to grow your business.

One of the keys for successful LinkedIn networking is to spend some time building up a complete profile. Your profile is one of the central ways that others will seek you out to network with you. The more information you share on your profile, the more searchable you become and more chances you will be able to make a real connection with someone.

Facebook is for Social Networking
Facebook is the social networking piece and works at a more personal interaction level. Facebook is about building relationships. Facebook is one of the most powerful social networking services available and is very popular with small business owners.

Facebook becomes the social networking platform of choice for professional networkers. Facebook has a much wider range of services than LinkedIn because of the large number of third-party applications that people can install and use. It is a more flexible medium of communication.

Are there other areas of social media that can be used? Of course! But the premise of BLIF marketing is to establish a core strategies that can become the social media marketing foundation.

BLIF Marketing: LinkedIn

BLIF Marketing = Blogging + LinkedIn + Facebook Marketing

1. Blogging = Branding
   
2. LinkedIn =Professional Networking
   
3. Facebook: =Social Networking
   

LinkedIn is a business oriented social networking site social networking tool for business. It is mainly used for networking and connecting with other professionals. LinkedIn strengthens and extends your existing network of trusted contacts. The real value of LinkedIn is in helping members find out who their network knows and getting introduced.

LinkedIn strengthens and extends your existing network of trusted contacts. You can also go over to LinkedIn to get a quick, immediate snapshot of other peoples’ professional backgrounds. LinkedIn has some excellent tools to grow and expand your network to create new connections

BLIF Marketing: Small Business Marketing Strategy

BLIF Marketing is a simple system for small business to capitalize on social media marketing. BLIF is an acronym for Blog, LinkedIn and Facebook marketing. These are the three most important area of social media that small businesses should be using to market themselves on Social Media.

BLIF marketing is not a company, it is a marketing strategy. Small businesses should combine a traditional website with social media marketing. By combining traditional and social marketing methods you will increase return visitors, help SEO efforts, strengthen branding and lower your marketing costs.

Businesses today have both a blog and a website as part of their Internet marketing strategy. The blog and the website have very different purposes. The website is meant to promote and advertise products and services. The blog is meant to connect and build relationships.

BLIF marketing

1. Blog Marketing: Use blogging to reach new customers, promote products, for branding, improve search rankings and be recognized as an expert. Blogs have become the new source for up to date information.
2. LinkedIn: LinkedIn is known for providing networking opportunities with executives and professionals from all industries.
3. Facebook: Facebook is one of the most powerful social networking services available and is very popular with small business owners. Facebook adds conversational marketing to the toolbox of marketing strategies for small business.

It is now possible to market your business without spending any money. A blogger.com blog can be created for free. Marketing using social media such as LinkedIn, and Facebook allows entrepreneurs to spread the word about what they do and reach new customers. This is the new marketing frontier that businesses are tapping into.

BLIF Marketing for Small Businesses

BLIF marketing is an acronym for Blogs-LinkedIn-Facebook marketing. It is all that a small business needs to enter into social media marketing. BLIF Marketing is a system and a process that small business owners can put into action on their own.

Blogs are for branding, to broadcast your message and to establish you as the authority for your niche

LinkedIn is the social networking where you build up your contact base.

Facebook allows the interaction and where you can build up your credibilty

This gives BLIF marketing. It's everthing you need to market your small business using social media.